The beginnings of digital marketing technology can be traced back to the 1980’s, when computers became sophisticated enough to store huge volumes of customer information. For a brief moment, no one knew what would happen in digital marketing, but by the 90’s it all became clear.
The history of marketing
Marketing August 12, 2016
Definition of sales
Sales August 06, 2016
A person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer or prospect. Buying and selling are understood to be two sides of the same “coin” or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages.
Effective upselling techniques
Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered.